MedCampus website

The objective of this project was to relaunch the MedCampus website, looking for a new tone of voice closer to the young target. The work on the tone was particularly long and detailed, in order to be disruptive, incisive, ironic, but without ever bordering on the vulgar or without seeming unserious.

MedCampus is a startup that prepares students for entrance exams in medicine, nursing and other STEM subjects.

  • Tone of voice

    The first step was an analysis of the existing site, to then create a new tailor-made tone of voice, suitable for a new brand positioning.

  • UX copywriting

    Once the new TOV was approved, the second step was to work in synergy with project managers, designers and programmers to write all the texts of the site.

Credits

Project manager
Gabriele Senatore

Copywriter
Linda Codognesi

Art director
Matteo Fostinelli