Lovable Period Panties website

The objective of this project was to launch the Period Panties website, on the occasion of the launch of the new Lovable product line.

The work was done with a strong underlying concept: #JointTheRevolution.

Because period briefs are a real revolution in the world of menstruation, thanks to savings in economic but also ecological terms, as well as in terms of comfort.

  • Tone of voice

    The first step was an analysis of the existing site, to then create a new tailor-made tone of voice, suitable for a new brand positioning.

  • UX copywriting

    Once the new TOV was approved, the second step was to work in synergy with project managers, designers and programmers to write all the texts of the site.

  • Follow up

    The third and final step was to review the entire site once ready: look for bugs, typos and parts to modify.

Credits

Agency
Triboo

Creative director
Alessandro Manno

Copywriter
Linda Codognesi

Art director
Federica Bonfanti