Lab Evo website

The objective of this project was to relaunch the Lab Evo website, on the occasion of the launch of a new product line: food supplements.

Lab Evo is a company that deals with wellbeing and prevention: initially only with a line of home diagnostic kits, now with a new nutraceutical line.

  • Tone of voice

    The first step was an analysis of the existing site, to then create a new tailor-made tone of voice, suitable for a new brand positioning.

  • UX copywriting

    Once the new TOV was approved, the second step was to work in synergy with project managers, designers and programmers to write all the texts of the site.

  • Follow up

    The third and final step was to review the entire site once ready: look for bugs, typos and parts to modify.

Credits

Agency
TWOW

Project manager
Flavia Zunino

Copywriter
Linda Codognesi

Art director
Niccolò Bellicchi