Coordown — Copywriter ♥ Linda Codognesi

Coordown social campaign

On the occasion of the week dedicated to World Down Syndrome Day, together with Control Italia, a brand of condoms and sex toys that has always promoted conscious and inclusive sexuality, we created an amplification of the #JustTheTwoOfUs campaign, promoted by the Coordown association.

Discover the spot

This is how the #LoveNeedsSpace campaign was born: a digital project in which, thanks to a mix of video content, cards and stories, we gave space to people with Down Syndrome on our social profiles.

We have created a safe space where we can talk about sex, masturbation, love and relationships, without taboos.

The goal was to normalize the topic towards people with Down syndrome, who are often infantilized and not listened to when it comes to these conversations.

With quoting cards…

Our first time was wonderful, obviously!
My first time went so good!
I would kiss my girlfriend until her lips were worn out.
I've had 7 boyfriends but only one true love.

Video interviews…

And engagement and awareness stories!

We fell in love with Emanuela and Davide's story. And now it's your turn... what does feeling loved mean to you?
People with Down syndrome have a different puberty development. True or false?
FALSE! They reach puberty around the age of 13 and, consequently, sexual desires and impulses.
Sonia's frankness is shocking. Now it's your turn... What's your favorite way to masturbate?
Do you think disabled people have casual sex?
People with Down syndrome masturbate. True or false?
TRUE! Everyone has their own times, their own ways, some do it more, some less.
Marco has very clear ideas! Now it's your turn... What is the thing you like most in a partner?
People with disabilities can contract and transmit sexually transmitted diseases. True or false?
TRUE! For this reason, when they have intercourse, protection must be used.